From Channel Maven

Building Successful Channel Programs

Partners are no longer clamoring to become a member of your channel program. With so many more products and program offerings, Vendors need to identify their ideal Partners and understand how to recruit, engage and enable them. 

Are Your Solution Providers Engaging?

In this online world there are more ways than ever for your Partners to engage your joint customers, but are they harnessing the power of these other tools? In this short eBook, learn how you can help your Partners leverage tools to better engage their customers.  

 5 Steps to Communicating to Partners

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learned about how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

Be The Vendor Your Partners Want To Work With

We share important points learned through advising and collaborating with some of the top Vendors the channel. Acting as advisors, our services and programs have helped increase ROI and foster stable, long-term relationships between Vendors and their Partners. We hope you find this information interesting and helpful. 

From Treehouse Interactive

Optimizing Channel Partner Sales Effectiveness

Partners can be a great resource for providing extended geographic coverage, selling into the small/medium account marketplace, and providing a value-add to move more products. This white paper focuses on identifying the key challenges impacting channel partner sales effectiveness. It examines how leveraging process, technology, and knowledge can make it easier for your channel partners to sell your products or services.

Webcast: 10 Tips to Prepare your Channel for 2015

Recognized channel experts Heather K. Margolis, Founder and President of Channel Maven Consulting, and Erich Flynn, Chief Revenue Officer of TreeHouse Interactive, join forces in a new on-demand webinar to provide vendors with actionable tips they can use to prepare their channel programs for success in 2015. From reviewing past partner performance to identifying the best methods to communicate to partners, this webinar is full of insights, best practices, real-world examples and technologies channel program leaders can learn from and immediately implement to maximize their own programs.

Many vendors are in the process of setting goals for their channel programs to achieve in 2015. But before new plans and goals are outlined, they need to take a step back and evaluate what was achieved last year and where they fell short, how the channel may have shifted over the last several months and what best practices and technologies can be implemented to increase channel engagement, satisfaction and revenue this year.

The Single View of the Vendor

Customer Relationship Management's (CRM) job of capturing all relevant information over the customer life cycle has proven to be an effective way for vendors to capture a single view of the customer in a direct sales model. In turn, manufacturers have come to rely on Partner Relationship Management (PRM) technology to present a united front in an indirect model.

The Partner Experience: Creating the Right Content and Adopting the Right Technology to Deliver It

Stephanie Sissler, Research Director of SiriusDecisions and channel expert, shares key insights and proven approaches used by leading organizations to drive business results by creating and providing appropriate partner content. This webinar provides guidelines, checklists and a real word example of how best to use technology to strategically create, manage and deliver portal content that is relevant, engaging, and easily found by partners. Sissler also defines and maps out the eight steps you should follow to achieve partner portal utilization.

Five Keys to Enticing Your Partners

Deb Broderson, vice president of engagement marketing for Perks, reviews best practices for creating and running effective channel loyalty and sales incentive programs. Learn about the latest technologies companies are using to manage industry–leading incentive programs and how easy it is to tailor incentive-based programs to meet business requirements.

From LogicBay

Partner Relationship Management: Best Practices How PRM Systems Optimize Channel Performance and Increase Channel Sales

Adopting a Partner Relationship Management (PRM) Technology is a smart move for your business. Great companies optimize the performance of their channel partners by integrating these best practices and recommendations included in our whitepaper. As an educational tool, you will be able to understand and inform others of the benefits of a holistic Partner Relationship Management methodology.


6 Best Practices of Building to build a top performing Channel

60 Minute Crash Course on Channel Management

Golden rules for successful Channel Management -

Channel Management Basics-

Channel Strategy: Framework for Success-

12 steps to build a professional partner program-

Building a Global Partner Program - From Strategy to Execution


Professionally develop your channel sales team

What to look for in Channel Partner Portal Software

Best Practices in Partner Recruitment and Onbording

How to Build a Reseller Channel - SaaS & Enterprise

How to Create Killer Strategic Alliances & Dominate Your Marketing -